Givalittle

Donating to your favorite causes should be as easy as a click as a button. Find the best non-profits in your community and help them thrive through GivaLittle's simple donation app. Give back what you can, when you can, one small donation at a time.

Role: Product Manager
Technologies: Ruby on Rails, Mastercard API, Javascript, SQL

Problem to Solve

As a large percentage of nonprofit donors are baby boomers, it can be difficult to reach younger generations to get them to donate to the causes they care about.

Source: blackbaud

Solution

Since adults in the millennial generation are more inclined to make quick micro-purchases over donating large sums, GivaLittle creates a quick easy way to donate on a mobile app in increments of $5, $10, $15 to their favorite nonprofits in their area.